How to Promote Yourself Without ‘Self Promoting’

John Wylie —  September 26, 2012 — 4 Comments

One thing I’ve been noticing a lot (even in my case) is self promotion.

People wanting to get more people to notice them / check their links / subscribe to some program.

Well, I’ve recently started changing how I use social media.
And I thought I’d let you know how things have changed for me.

Ultimately, it is a give / take relationship…

I’ve stopped talking about ME all the time.
While it is good to keep folks in the loop about what is going on, be picky about what you share.
I don’t want folks to be bombarded with my personal issues, and insecurities.
Tweeting about where I am going is okay, but tweeting about my follower count dropping?
Probably not needed.

Sharing is caring.
Read a good blog or news article, that you think your followers would enjoy, lately? Most blogs and news channels have a ‘social share’ option somewhere on the page.
Link it up! Share that baby with the world you are in!

Look TO retweet, not TO BE retweeted.
Your tweets will be retweeted if your audience finds them worth sharing.
Those numbers will fluctuate – pay attention to them – but don’t allow them to dictate what you tweet.
Instead, look for other people’s content (tweets) to retweet to your followers.
Less preassure on you to come up with something creative, and it opens up discussion.

Your numbers don’t mean as much to others as they do to you.
Nobody actually cares how many followers you are till ______ followers.
Or how many ‘likes’ until ______.
You need to be authentically YOU.
Quit trying to reach certain numbers to ‘validate’ yourself.
Just so you know, this is the hardest lesson I had to learn while on social media.
Numbers seem to speak volumes to me.
Letting it go wassuper hard.

Try to share others work more than yours.
I am still learning this one.
I need to start reading other folk’s blogs and tweets more,
and sharing what they have to say, not me.
It is honestly so much less work.
I’ve found myself feeling pressured to come up with creative posts, or tweets.
It really isn’t needed. There are plenty of others out there who you can share!

Keep Christ central.
I think this point speaks for itself.


Now, I am in no way saying that promoting your own blog post, Facebook profile, Pinterst or Instagram is a bad thing.
Get connected with folks on all accounts.
But if that is all you’ve been tweeting about…please, stop…or at least slow wayyyy down.

It is a process, for sure.
But you will find that if you calm things down,
your tribe will grow, and you’ll have more loyal folks (not ghost numbers) stick with you.

John Wylie

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John Wylie is the man behind the cartoon - a guy who enjoys drumming, hanging out with friends, and traveling. John is currently attending the SevenTen Discipleship Program with Ryan Dalgliesh in Texas - he plans to use this education to preach & teach all over the country (and hopefully, the world). John also feels very awkward typing in third person.
  • Jon Stolpe

    Great reminders today, John.
    Jon Stolpe recently posted..I Remember When…I Dunked In A GameMy Profile

  • Joshua Jones

    Thanks John. I remember Jon Acuff stating at Catalyst Dallas this past year that “If you chase enough, you’ll never catch it.” In reality none of those numbers will help me raise my kids, or be there to lead my church, or love my wife, or leave any legacy.
    Joshua Jones recently posted..Max Lucado – GraceMy Profile

  • Maureen Jepchumba

    This is a great contrast. Promoting yourself while staying clear of being bogged down by the number of ghost followers. I have been thinking of this lately as well and even made it a prayer, for God to bring the people in my life that will help in fulfilling His purpose. He is faithful in doing just that.

    This is my take home, “But you will find that if you calm things down,
    your tribe will grow, and you’ll have more loyal folks (not ghost numbers) stick with you.” Thanks John.
    Maureen Jepchumba recently posted..God-sized GoalsMy Profile

  • rosa geney

    Glad that cool new hair-do didn’t go to your head!